Pros And Cons Of Private Number Plates

You are almost sure to pause and take a closer look when you see a vehicle with a private number plate. You may notice such a number plate ideally promoting a business such as a plumber's vehicle with F1X T4PS or displaying someone's name such as J3 NNY. But have you ever considered how much business you can attract to your company by using private plates on your company vehicles? This article from Newreg.co.uk provides information on some of the advantages and disadvantages of private number plates for your business vehicles.

Advantage: Private Plates are Great for Advertising Your Business 

Using a private number plate on your company vehicles is a great form of free advertising for your business. In fact, you need to pay for the number plate itself, but it's only a one-off payment, and the number plate will promote your company for years to come. Every time your company vehicle is either driven or parked, it will attract the attention of both motorists and pedestrians. They can easily find the history of the vehicle by performing a car register check on the particular vehicle. It will give them confidence and peace of mind about the history of the vehicle. In fact, it is not uncommon for a vehicle to be written off, stolen, damaged, or on finance.

4D plates are the latest trend in the industry. You will get your brand in front of thousands of potential customers each and every day for free with a private number plate. You should browse hundreds of private number plates in order to choose the right one for your business if you plan to use them to advertise your brand.

Disadvantage: Private Plate Advertising has Limited Reach

The disadvantage of using private plates is you won't get to purchase the exact same plates for all of your company vehicles. The number plate is a one-off. In fact, you can use a private number plate that complements your company or brand only on your vehicle. For example, if you operate a small business in a local area, a private plate will certainly be a great advantage in advertising your brand in your locality. But when you have to reach potential clients far away, using a private number plate for advertising your brand has limited appeal.

Advantage: Private Plates help Prevent Vehicle Theft

A private plate from New Reg will make it easily recognizable and more distinctive. But a less obvious advantage is private number plates are great at preventing theft and deterring criminals. In fact, a criminal doesn't like to steal a vehicle that is easily recognizable. It will increase his chances of getting caught. On the other hand, a distinctive private number plate also means you will easily get back your vehicle in the event it's stolen.

Disadvantage: Some Private Plates can be Unsophisticated and Backfire 

Even though a private plate can help promote your business, it is very important to invest in the right personal registration. For example, you can purchase a private plate that's meant to be a joke. You may also think it's funny and a great way to attract new customers. But you should remember that every joke isn't enjoyed by people in equal measure. In case your customers don't find the joke funny, they will not be tempted to use your business. So you need to avoid such number plates at all costs.

Advantage: You Can use a Private Plate for Consistent Brand Awareness

Even though you can't use a private plate on more than one company vehicle, you can use the plate to help all your business vehicles to be uniform. Whether you have one or two company cars or an entire fleet of trucks, you can use stickers and decals to promote your company name, which is an excellent way of advertising your business. When your private plate is consistent with the design and wording of the signs on your other vehicles, you will create uniformity for your business. It looks more professional.